With California taking steps to ban artificial dyes like Red 40 and Yellow 5 from school meals, it's clear that awareness around synthetic additives is growing. Our Peppa Pig and Trasnformers Fruity Rings cereals are already ahead of this trend, using only natural colorings such as turmeric, beet juice, and blackcurrant extract—ingredients highlighted as safer alternatives by the California School Food Safety Act.
A Better Choice for Children’s Health
Artificial dyes, such as those targeted in the California bill, have been linked to neurobehavioral issues, including hyperactivity and inattentiveness in sensitive children. In contrast, our cereal’s natural food colors not only achieve the same vibrant appearance but also offer nutritional benefits without the risks.
Proactive Health Measures
While the FDA hasn't established a causal link for the general population, we believe in a proactive approach. Using naturally sourced colors like apple, carrot, and hibiscus ensures that our cereals are not only eye-catching but also support children's well-being.
Setting the Standard for the Future
California’s move is likely to influence the entire US market, pushing other manufacturers to reconsider their ingredients. But with Peppa Pig and Cocomelon Fruity Rings, parents can rest assured that they are making a healthy choice today, long before the legislation takes effect.
For more information about our products, please contact us kidz@whateverbrands.com