Making things better

  • Working together with factories that commit to a zero-waste policy. We also look for ways to offset our climate damage such as tree plantation projects.
  • Moving factories nearer to our customers where possible to reduce the length of transport between you and our goods: reducing 42 tons of CO2 emissions from our supply chain.

Plastic not so fantastic

  • Our fight against plastic waste to reduce 250 tonnes of plastic by switching to paper packaging where possible.
  • Removing excess packaging especially in the way our goods are transported
  • We have switched to biodegradable straws for our drink’s ranges. It is important for us to protect your little ones’ teeth and the environment around them.

Honestly good

  • Reformulating our products to reduce sugars across our kids ranges by 5780 tonnes of sugar.
  • We also aim to cut over 2 billion calories from our products

We do this by using stevia, which also provides our farmers with greener jobs Stevia (if you didn’t know) is a natural calorie-free alternative to sugar and sweeteners which can help reduce tooth decay and lower the chances of other sugar related problems.